What’s In Store For Black Friday 2022 getty Black Friday is around the corner, the major shopping day that got its name for getting retailer’s accounts from being “in the red” to “in the black”. Marking the start of the Christmas shopping season, shoppers and retailers alike are preparing for a big spending day. Stay Top Of Mind With Consumers “It is not only important to plan your marketing around Black Friday. It’s also important how you nurture your audience to be top of mind before and after Black Friday. Creating a system such as ’12 days of November deals’ prior to Black Friday, or ’12 days of Christmas deals’ after Black Friday, is a really great strategy to get in front of your customers and remind them about the value of your brand when it comes to purchasing in a crowded environment. We’ve been able to plan and utilize these skills to catch the early customers while also picking up the laggard customers. Because let’s be honest, customers are all shopping at differen...