Skip to main content

Publicis Groupe acquires VIVnetworks to create world’s largest performance-driven affiliate marketing solution – Business Review

Publicis Groupe today announces the acquisition of VIVnetworks, the leading affiliate marketing agency in Central and Eastern Europe. With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps e-commerce brands scale their performance marketing efforts to drive more online sales and unlock growth in Central and Eastern Europe, and globally.

Global ad spend within affiliate marketing is $14 billion and growing, expected to be $15.7 billion in 2024. Affiliate marketing has increasingly become an important part of the commerce ecosystem, converging technology and partnerships to create valuable shopping engagement and drive profitable growth.

VIVnetworks will be integrated with Publicis Groupe’s global performance marketing platform, CJ, to provide the world’s largest performance-driven affiliate marketing solution.  Working in tandem with Publicis Groupe’s recently acquired entities, Profitero and CitrusAd, as well as its leading identity solution Epsilon, this expanded affiliate marketing capability will supercharge the Groupe’s overall commerce offering and leverage in-depth consumer and product intelligence to deliver more personalized value, rewards and recommendations across all touchpoints of the purchase journey. Publicis Groupe’s Power of One approach will also give clients borderless and seamless access to best-in-class services and technology in the affiliate marketing industry.

The combined capability of CJ and VIVnetworks will create unique opportunities for global brands and publishers to activate and grow within Central and Eastern European markets while simultaneously supporting those within the region to expand internationally. It will also serve as a regional center of excellence for advertisers, publishers, and agencies to provide strategic guidance via dedicated data science, product, engineering, publisher development, and fraud prevention teams. Further, it will officially combine two companies that have been collaborating and creating award-winning affiliate marketing programs together for decades.

VIVnetworks will be integrated into CJ’s Continental European offering and operate under the leadership of Tobias Allgeyer, Senior Vice President EMEA, based in Munich. VIVnetworks’ founders, Vladan Hejnic, CEO, and Robert Studený, COO will join CJ’s executive management for Central and Eastern Europe.

Mayuresh Kshetramade, CEO, CJ said: “A decade ago, CJ started partnering with VIVnetworks to harness the agency’s vast expertise in affiliate marketing within Central and Eastern Europe. I’m pleased to say that continues to be a huge success. VIVnetworks have not only operated and developed expertise in the region, they’ve matured the affiliate industry. Now, under CJ’s unified umbrella, VIVnetworks and CJ will fully combine to help our clients – advertisers, publishers, and agencies – win in commerce with unparalleled regional and global performance marketing expertise supported by our internationally renowned capabilities in data, technology, and partnerships.”

Vladan Hejnic, Founder and CEO, VIVnetworks said: “The integration of VIVnetworks within CJ marks a merging of expertise. CJ is a global performance network and technology platform with local expertise worldwide. By joining CJ, the VIVnetworks team will enhance that expertise, becoming a core strength in Central and Eastern Europe to benefit VIV, CJ, and Publicis Groupe’s global clients. In addition to CJ’s ability to offer our advertising brands action-based insight on trends, best practices, and local-level knowledge around the world, our brands will gain greater access to Publicis Groupe’s commerce transformation through CJ’s expert teams – data science, product, engineering, publisher development, and fraud prevention to name a few.”

Techyrack Website stock market day trading and youtube monetization and adsense Approval

Adsense Arbitrage website traffic Get Adsense Approval Google Adsense Earnings Traffic Arbitrage YouTube Monetization YouTube Monetization, Watchtime and Subscribers Ready Monetized Autoblog



from Affiliate Marketing – My Blog https://ift.tt/dDa7wP0
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Authenticity Sells: Inside Beauty Brands’ Ongoing Digital Marketing Battle – BeautyMatter

Life without social media apps would be unimaginable today for most. Before Instagram, which launched in 2010, and TikTok, which debuted in 2016, there were apps such as Myspace and MSN (Windows Live Messenger) that seemed to be used solely by younger generations, predominantly for instant messaging. Now those days are gone, with these apps only ever mentioned in relation to what they once were. Even Facebook, which was arguably the breakthrough platform for how we use social media today, began to see a decline in everyday users at the end of 2021. As apps such as Instagram, Tiktok, Twitter, and Snapchat are named Adobe’s top social media sites to be using in 2022, the online world is being utilized for more than its original purpose of keeping up with friends, with the global social media advertising market predicted to be worth $262.62 billion by 2028 . Despite this, several consumers admit to being tired of advertisements across social media. 64% say that they’re likely to stop
Post a Comment
Read more

RobinHood Tried And Failed. Entrepreneurs, Build A Simpler Investing Platform For Millennials And Gen Z – Forbes

A young Millennial or Gen Z using her smartphone to check on her investments. getty When you talk to Millennials and Gen Z adults about investing, their answers, and confidence, are all over the place. This article here, Bit Coin there, throw in some meme stocks via social media and maybe add Robinhood to the conversation mix. That is not the answer. Robinhood announced another 23% layoff of employees yesterday; that comes on top of a 9% layoff last quarter. What was supposed to be the great savior of investing for the next generation of investors is failing. Why? Well, Millennials and Gen Z are challenging populations when it comes to investing. Millennials and Gen Z for all their savviness about technology, still are not confident or knowledgeable about investing. According to a Yahoo Money article that referred to a Pew Research study, only 37% of millennials feel knowledgeable about their investments. According to a March 2021 survey by CreditCards.com , Gen Z investors we
Post a Comment
Read more

Affiliate Program Trends 5 Things to Know Right Now – The European Business Review

Affiliate marketing is a popular promotion strategy used by many companies. Affiliate marketing is a popular promotion strategy that many companies use. Affiliate marketing spending in the US alone will reach $ 8.2 billion by 2022, according to data provided by Statista . And if you compare with the data 10 years ago, this is three times more. It can be extremely effective. However, this requires offering users something new and interesting. Therefore, we will tell you about the trends in affiliate marketing that will allow you to stand out from the competition in 2020. https://unsplash.com/photos/7KsyY-Ed7B8 TOP 5 Affiliate Marketing Trends in 2022 Voice search In 2020, experts predict an increase in the use of queries without screen interaction by up to   30% . The share of voice searches will increase. Given this circumstance, an affiliate marketing strategy should also include appropriate SEO optimization activities . It is worth adding longer and more specific queries.
Post a Comment
Read more