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How Much Money YouTubers Earn Per 1,000 Views: RPM – Business Insider

  • YouTube reported a decrease in ad revenue in Q3 2022 for the first time since 2019.
  • The slowdown does not seem to have affected creators who make money from ads on their videos.
  • 8 creators shared how much money they made per 1,000 YouTube views with Insider.

YouTube recently reported a slowdown in advertising revenue in Q3, bringing in $7.07 billion compared to the $7.2 billion it earned in 2021. 

This is the first time YouTube’s ad revenue has shrank since 2019, when its parent company, Alphabet, began sharing the platform’s revenue separately from Google. 

However, when it comes to revenue from advertisements, for the creators Insider spoke with it seems that things have largely gone unchanged — or, in some cases, improved.

“It’s grown to this massive business that is very lucrative, and I’m very thankful for all of it,” Joshua Mayo said, adding that his RPM rate — revenue per mille, or how much he earns per 1,000 video views — grew from around $6 in October 2021 to $29.20 in October 2022. He attributes the growth to creating more videos related to financial topics like investing. 

YouTube creators can monetize their content through Google-placed ads on their videos when they join the YouTube Partner Program, or YPP.

To qualify for the program, they must reach 1,000 subscribers and 4,000 hours of watch time on their long-form videos. Then, they earn 55% of revenue from ads placed on their videos, with YouTube keeping 45%.

Starting in 2023, creators who reach 10 million views in 90 days on Shorts — YouTube’s short-form video offer — as well as 1,000 subscribers will also be able to join the Partner Program.

In this case, YouTube will pool revenue from ads on Shorts. YouTube will pay an undisclosed amount to record labels for music licensing, and creators will receive 45% of the remaining money based on their percentage of the total Shorts views on the platform. 

For now, only creators in the YPP can monetize their long-form videos with Google-placed ads.

Insider spoke with eight YouTube creators in a variety of content categories to understand how their ad revenue has changed over the past year. The creators broke down their average RPM rates in October 2021 compared to October 2022.

Here are their RPM rates, in order of lowest to highest:

Insider verified all of the earnings figures and RPM rates with documentation.

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