Life without social media apps would be unimaginable today for most. Before Instagram, which launched in 2010, and TikTok, which debuted in 2016, there were apps such as Myspace and MSN (Windows Live Messenger) that seemed to be used solely by younger generations, predominantly for instant messaging. Now those days are gone, with these apps only ever mentioned in relation to what they once were. Even Facebook, which was arguably the breakthrough platform for how we use social media today, began to see a decline in everyday users at the end of 2021. As apps such as Instagram, Tiktok, Twitter, and Snapchat are named Adobe’s top social media sites to be using in 2022, the online world is being utilized for more than its original purpose of keeping up with friends, with the global social media advertising market predicted to be worth $262.62 billion by 2028 . Despite this, several consumers admit to being tired of advertisements across social media. 64% say that they’re likely to stop
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