YouTube’s Ad Revenue Falls 2% in Q3 – Its First Decline Since 2019

YouTube’s Ad Revenue Falls 2% in Q3 – Its First Decline Since 2019 – Yahoo Entertainment

Alphabet reported a 2% dip in advertising revenue for YouTube during its third-quarter earnings report Tuesday. That marks a year-over-year decline to $7.07 billion from $7.21 billion. It’s the first decline in ad revenue for the No. 1 video platform since Alphabet began reporting the numbers in 2019.

On a conference call with analysts Tuesday, Philipp Schindler, Google chief business officer, cited lower gaming engagement compared to a pandemic increase and a lower advertising sales as brands reduced spending due to the weakening global economy.

Nevertheless, Alphabet and Google CEO Sundar Pichai expressed optimism in the platform’s future on the call, citing new revenue streams, including its TikTok copy, YouTube Shorts, and a revenue sharing program with creators launching next year.

Also Read:
Mark Zuckerberg Kick-Starts First Restructuring Since 2004 With Hiring Freeze at Meta

“We remain focused on long-term growth for our community of viewers, creators and advertisers,” Pichai said. “First, improving the monetization of Shorts. This is a big deal for creators and for our business. We’ll introduce revenue sharing on Shorts early next year. This update makes YouTube the only platform where creators can monetize their content across short, long and live formats at scale.”

Overall, Alphabet missed Wall Street expectations for the company as a whole. Earnings per share (EPS) was $1.06 versus the expected $1.25. And revenue dipped to $69.09 billion versus the expected $70.58 billion.

In after-market trading, Google’s stock price fell after the news of its disappointing Q3 results about 7%, but has since recovered to rise about 1.9% at time of writing.

Also Read:
Truth Social Rejected by Google Play Store for Insufficient Content Moderation

Techyrack Website stock market day trading and youtube monetization and adsense Approval

Adsense Arbitrage website traffic Get Adsense Approval Google Adsense Earnings Traffic Arbitrage YouTube Monetization YouTube Monetization, Watchtime and Subscribers Ready Monetized Autoblog

from YouTube Monetization – My Blog https://ift.tt/2oRmO1f
via IFTTT

Comments

These money and investing tips can give you a smooth ride in a rough market – MarketWatch

Don’t miss these top money and investing features: Sign up here to get MarketWatch’s best mutual funds and ETF stories emailed to you weekly! INVESTING NEWS & TRENDS How to approach rebalancing your portfolio for 2023 It’s not a good idea to rebalance your portfolio at preset intervals Read More Bonds aren’t more attractive than stocks even as yields register a 15-year high The S&P 500’s return is similar when the 10-year Treasury yield is high or low. Read More Here’s who’s been trading crypto, and how they’re doing A new study finds that most people who entered the cryptocurrency market have lost money — and that those people are young men. Read More BlackRock sees these thematic ETFs potentially outperforming in 2023 In this week’s ETF Wrap, MarketWatch spoke with BlackRock’s Jay Jacobs on investing themes he likes for 2023 as investors worry about a slowing economy and monetary tightening. Read More Three seasonal effects in the stock market begin around T...

Four months until SACSCOC visits Auburn: Four things you might not know about SACSCOC – Office of Communications and Marketing

Notice body There’s less than four months remaining until Auburn University’s accrediting body, the Southern Association of Colleges and Schools Commission on Colleges, or SACSCOC, arrives for its on-site visit. As the Accreditation team prepares for the on-site phase of the reaffirmation process, we want to share four things you might not know about SACSCOC: 1. SACSCOC is self-governed by the accredited institutions SACSCOC’s Principles of Accreditation requires a model of shared governance of its member institutions and holds itself to the same standards. The Commission on Colleges is operated by the SACSCOC Board of Trustees. The 77 Board members are elected by the College Delegate Assembly, or CDA, which is comprised of one voting representative from each of the 780 SACSCOC-accredited institutions. Each representative is the president or other chief executive of their respective college or university. In other words, the election of SACSSCOC’s leadership is in the hands of its ...

5 YouTube features to use to boost engagement – Sprout Social

When you want to explore a new hobby or learn something new, where do you go? The answer is probably “YouTube.” The second-most popular social platform has come a long way since the “Charlie bit my finger” days. And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 billion monthly users in just two years. With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses. But with 500+ hours of content uploaded to YouTube every minute, high popularity also means high competition. Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube sear...

MarketingMastered

Search This Blog