Skip to main content

Twitch denies requests for 70/30 sub split due to “high cost” of running site – Dexerto

Twitch, the most popular livestreaming site for gaming content, has responded to a request for higher revenue split for streamers, and will be capping the 70/30 split already given to some bigger streamers.

As rivals like YouTube attempt to compete for Twitch’s livestreaming crown, the incentive of higher revenue splits has been an argument for broadcasters to switch platform. Twitch has now responded with changes planned.

Twitch states that “for approximately 90% of streamers on standard agreements with premium subscription terms, this change will not affect them at their current revenue.” However, there are some large streamers who have been given a preferential 70/30 split, but on September 21, Twitch has announced that will be ending.

Starting in June 2023, big streamers on this higher split will only receive it on the first $100,000 of sub revenue, with anything after this at the regular 50/50 split.

Twitch explains why it won’t do 70/30 sub revenue split

In a September 21 blog post, Twitch President Dan Clancy explained that despite over 22,000 signing a “UserVoice” petition for the 70/30 split, the site won’t be making the change.

One explanation given includes the cost of running the Twitch service: “Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month.

“We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of ‘why not 70/30,’ ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.”

TwitchTwitchUnsplash: Caspar Camille Rubin

Twitch streamers have been petitioning for higher revenue splits.

Clancy also claims that new innovations like gifted subs, hype trains, and the ad incentive program, have led to a 27% increase in revenue per viewer hour – every year.

“This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.”

Clancy also highlights that Prime Subs, which are free for Amazon Prime members, effectively increase the revenue share to 65%. “This number varies by streamer size and location,” Clancy says, “but subscription revenue share is not the full picture on revenue share for streamers.”

The news is certain to disappoint many broadcasters who were hopeful for a higher revenue split from subscriptions. But, Twitch is clearly eager to push streamers towards other monetization paths, such as the ad incentives program.

This announcement may become lost in the noise though, as on September 20, Twitch announced a ban to many forms of gambling content on the site, which has already caused mass debate among streamers and viewers.

Techyrack Website stock market day trading and youtube monetization and adsense Approval

Adsense Arbitrage website traffic Get Adsense Approval Google Adsense Earnings Traffic Arbitrage YouTube Monetization YouTube Monetization, Watchtime and Subscribers Ready Monetized Autoblog



from YouTube Monetization – My Blog https://ift.tt/7YZ2gKL
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

These money and investing tips can give you a smooth ride in a rough market – MarketWatch

Don’t miss these top money and investing features: Sign up here  to get MarketWatch’s best mutual funds and ETF stories emailed to you weekly! INVESTING NEWS & TRENDS How to approach rebalancing your portfolio for 2023 It’s not a good idea to rebalance your portfolio at preset intervals Read More Bonds aren’t more attractive than stocks even as yields register a 15-year high The S&P 500’s return is similar when the 10-year Treasury yield is high or low. Read More Here’s who’s been trading crypto, and how they’re doing A new study finds that most people who entered the cryptocurrency market have lost money — and that those people are young men. Read More BlackRock sees these thematic ETFs potentially outperforming in 2023 In this week’s ETF Wrap, MarketWatch spoke with BlackRock’s Jay Jacobs on investing themes he likes for 2023 as investors worry about a slowing economy and monetary tightening. Read More Three seasonal effects in the stock market begin around T...
Post a Comment
Read more

Four months until SACSCOC visits Auburn: Four things you might not know about SACSCOC – Office of Communications and Marketing

Notice body There’s less than four months remaining until Auburn University’s accrediting body, the Southern Association of Colleges and Schools Commission on Colleges, or SACSCOC, arrives for its on-site visit. As the Accreditation team prepares for the on-site phase of the reaffirmation process, we want to share four things you might not know about SACSCOC: 1. SACSCOC is self-governed by the accredited institutions SACSCOC’s Principles of Accreditation requires a model of shared governance of its member institutions and holds itself to the same standards. The Commission on Colleges is operated by the SACSCOC Board of Trustees. The 77 Board members are elected by the College Delegate Assembly, or CDA, which is comprised of one voting representative from each of the 780 SACSCOC-accredited institutions. Each representative is the president or other chief executive of their respective college or university. In other words, the election of SACSSCOC’s leadership is in the hands of its ...
Post a Comment
Read more

5 YouTube features to use to boost engagement – Sprout Social

When you want to explore a new hobby or learn something new, where do you go? The answer is probably “YouTube.” The second-most popular social platform has come a long way since the “Charlie bit my finger” days. And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 billion monthly users in just two years. With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses. But with 500+ hours of content uploaded to YouTube every minute, high popularity also means high competition. Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube sear...
Post a Comment
Read more