Skip to main content

Metadata Acquires Reactful to Help B2B Marketers Convert Existing Site Traffic to Revenue – PR Web

Metadata.io Acquires Reactful to Continue Path to Marketing Operating System

This acquisition is one of our first major steps towards building the Marketing Operating System for B2B, delivering value outside of just paid ads for our customers,” says Gil Allouche, CEO of Metadata.

SAN JOSE, Calif. (PRWEB) September 08, 2022

Metadata.io, the marketing operating system for B2B, has acquired Reactful, a real-time web optimization and personalization platform for B2B marketers.

Reactful will be integrated into Metadata’s Marketing Operating System to expand its offering beyond paid advertising and offer customers more ways to drive revenue through Marketing while reducing time wasted on manual and repetitive tasks.

“As a 2x customer and stakeholder of Reactful, I witnessed the impact of personalizing the buying journey,” says Gil Allouche, CEO of Metadata. “It’s now vital that world-class website experiences be the norm and have a level of visibility to laser target and drive substantial conversion uplift. At Metadata, we already optimize every stage of the ad process to reduce the manual effort on the hands of B2B marketers today. With Reactful’s personalization engine, Metadata’s customers can provide a unique end-to-end experience based on the visitor (prospect, customer), the content they consume, or their stage in the buying journey. This acquisition is one of our first major steps towards building the Marketing Operating System for B2B, delivering value outside of just paid ads for our customers.”

Reactful is a website personalization engine that automates the process of delivering personalized website and landing page experiences. B2B marketers can provide dynamic and targeted experiences for every prospect, customer, and partner.

Reactful’s technology will help Metadata customers focus on making every visit count by increasing engagement and optimizing the conversion of their hard-earned traffic. Metadata customers will better understand engagement with target accounts on their website, be able to personalize that experience, and augment their programs with highly targeted and personalized ads that lead to more significant ROI.

“Metadata is changing how marketers work so they can drive more revenue,” said Leifur Thordarson, President & CEO, Reactful. “We’re thrilled to join such a dynamic team and see website personalization as a key component of the Marketing Operating System.”

Reactful fits naturally into the Metadata portfolio in that it helps to reduce manual, technical, and repetitive tasks by letting users do more with their web traffic and decreasing the need to create multiple landing pages for personalization. The company powers website personalization for some of the largest brands in the world, including Zscaler, Brightcove, Symantec, and Kimberly-Clark.

The acquisition marks a milestone in Metadata’s evolution and shows continued growth. Following its $40M Series B funding round earlier this year, the company continues building a new category of software to meet its vision as the first marketing operating system for B2B. Metadata was also recently named one of the fastest-growing private companies in the United States on the Inc. 5000 list for the third consecutive year and reported a staggering 711% growth in revenue in the past 24 months. Metadata, which has a customer list including Zoom, Okta, and ThoughtSpot, added over 110 new customers in the last 12 months alone, with more than 200 customers overall.

To find out more information, visit http://www.metadata.io/resources/blog/metadata-acquires-reactful/ and listen to the webinar: http://www.metadata.io/metadata-and-reactful-webinar

About Metadata

Metadata is the marketing operating system for B2B. Through AI and automation, B2B marketers use Metadata to automate technical and repetitive tasks so they can spend more time on the work that matters most: strategy and creativity. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to automate their campaigns and drive more revenue.

About Reactful
With Reactful powered by Metadata.io, identify accounts and automate the process to target, engage and convert high-value website and landing page visitors with data-driven relevant experiences. Simple, powerful, and easy to use, Reactful gets it done for B2B marketers. Reactful allows B2B marketers to be agile and regain control of their website by launching and updating campaigns without requiring technical or operational support.

The company powers website personalization for some of the largest brands in the world, including Zscaler, Kimberly-Clark, and Brightcove. The company is headquartered in Santa Barbara, CA, with offices in San Francisco, CA.

Share article on social media or email:

Techyrack Website stock market day trading and youtube monetization and adsense Approval

Adsense Arbitrage website traffic Get Adsense Approval Google Adsense Earnings Traffic Arbitrage YouTube Monetization YouTube Monetization, Watchtime and Subscribers Ready Monetized Autoblog



from Digital Marketing – My Blog https://ift.tt/QeUPhdz
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

These money and investing tips can give you a smooth ride in a rough market – MarketWatch

Don’t miss these top money and investing features: Sign up here  to get MarketWatch’s best mutual funds and ETF stories emailed to you weekly! INVESTING NEWS & TRENDS How to approach rebalancing your portfolio for 2023 It’s not a good idea to rebalance your portfolio at preset intervals Read More Bonds aren’t more attractive than stocks even as yields register a 15-year high The S&P 500’s return is similar when the 10-year Treasury yield is high or low. Read More Here’s who’s been trading crypto, and how they’re doing A new study finds that most people who entered the cryptocurrency market have lost money — and that those people are young men. Read More BlackRock sees these thematic ETFs potentially outperforming in 2023 In this week’s ETF Wrap, MarketWatch spoke with BlackRock’s Jay Jacobs on investing themes he likes for 2023 as investors worry about a slowing economy and monetary tightening. Read More Three seasonal effects in the stock market begin around T...
Post a Comment
Read more

Four months until SACSCOC visits Auburn: Four things you might not know about SACSCOC – Office of Communications and Marketing

Notice body There’s less than four months remaining until Auburn University’s accrediting body, the Southern Association of Colleges and Schools Commission on Colleges, or SACSCOC, arrives for its on-site visit. As the Accreditation team prepares for the on-site phase of the reaffirmation process, we want to share four things you might not know about SACSCOC: 1. SACSCOC is self-governed by the accredited institutions SACSCOC’s Principles of Accreditation requires a model of shared governance of its member institutions and holds itself to the same standards. The Commission on Colleges is operated by the SACSCOC Board of Trustees. The 77 Board members are elected by the College Delegate Assembly, or CDA, which is comprised of one voting representative from each of the 780 SACSCOC-accredited institutions. Each representative is the president or other chief executive of their respective college or university. In other words, the election of SACSSCOC’s leadership is in the hands of its ...
Post a Comment
Read more

5 YouTube features to use to boost engagement – Sprout Social

When you want to explore a new hobby or learn something new, where do you go? The answer is probably “YouTube.” The second-most popular social platform has come a long way since the “Charlie bit my finger” days. And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 billion monthly users in just two years. With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses. But with 500+ hours of content uploaded to YouTube every minute, high popularity also means high competition. Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube sear...
Post a Comment
Read more