Skip to main content

Meta Adds New, Exclusive Content Options for Paying Subscribers to Help Creators Build their Audiences - Social Media Today

Meta’s looking to improve its monetization and community-building tools for creators, with new subscriber-only features that will better incentivize users to sign-up and support creators via subscriptions.

First off, Meta’s launching new Subscriber Chats, which will enable creators to host exclusive chat sessions with up to 30 people at a time, providing a more intimate and enclosed space to help build community.

Instagram subscriber chats

As you can see in these images, Subscriber Chats will be activated via a new “join chat” sticker from your Facebook or Instagram story, which will invite users into an exclusive session to glean more insight, and maintain connection.

As explained by Meta:

“Subscriber chats, powered by Messenger, can be created directly from your inbox or story and end automatically after 24 hours, so you can maintain balance and decide when and how you engage with your subscribers.”

It could be a good way to help build your subscriber community, and provide more value for those following your profile. Worth noting, too, that Subscriber Chats will be enabled for both subscriber and regular stories, which will expand the potential use cases for the tool.

On another front, creators will also now be able to create exclusive posts and reels for their subscribers only, which will live on their profiles.

Meta exclusive content tools

As you can see in these images, subscriber posts will now live in a separate tab on creator profiles, while they’ll also be displayed with a purple crown badge to signify that they can only be seen by subscribers.

Meta added exclusive Stories and Live broadcasts back in January, with these new additions providing another means to share unique content with your paying audience.

“While exclusive stories and live allow you to connect with subscribers in the moment, we know that content that lives on your profile is an important way to attract new subscribers and retain your community. Now you can create a world of exclusive content, from saving your subscriber lives, to sharing feed posts and reels, knowing that your community can easily find it as soon as they subscribe.”

The new options will provide more ways to add value to your subscription offerings, which could help to generate more interest in your paid content.

As with all platforms, Meta is now working to provide better monetization potential for creators, in a bid to get more of them spending more time in its apps, and relying on Instagram, in particular, as a key platform for connecting with their audience.

The longer term view for Meta is that it will need creators to fuel its metaverse shift, by building new digital worlds to attract more users. But right now, the key focus is on building monetization potential in order to win creators away from TikTok and YouTube.

TikTok is still developing its monetization tools, and could be vulnerable in this respect, and both Meta and YouTube are working to exploit this where they can by sweetening their deals, and adding new functionality, to better incentivize paying subscribers.

These new options provide more considerations on this front, and they could be valuable additions in winning over more paying members.

Labels:

Comments

Post a Comment

Popular posts from this blog

These money and investing tips can give you a smooth ride in a rough market – MarketWatch

Don’t miss these top money and investing features: Sign up here  to get MarketWatch’s best mutual funds and ETF stories emailed to you weekly! INVESTING NEWS & TRENDS How to approach rebalancing your portfolio for 2023 It’s not a good idea to rebalance your portfolio at preset intervals Read More Bonds aren’t more attractive than stocks even as yields register a 15-year high The S&P 500’s return is similar when the 10-year Treasury yield is high or low. Read More Here’s who’s been trading crypto, and how they’re doing A new study finds that most people who entered the cryptocurrency market have lost money — and that those people are young men. Read More BlackRock sees these thematic ETFs potentially outperforming in 2023 In this week’s ETF Wrap, MarketWatch spoke with BlackRock’s Jay Jacobs on investing themes he likes for 2023 as investors worry about a slowing economy and monetary tightening. Read More Three seasonal effects in the stock market begin around T...
Post a Comment
Read more

Four months until SACSCOC visits Auburn: Four things you might not know about SACSCOC – Office of Communications and Marketing

Notice body There’s less than four months remaining until Auburn University’s accrediting body, the Southern Association of Colleges and Schools Commission on Colleges, or SACSCOC, arrives for its on-site visit. As the Accreditation team prepares for the on-site phase of the reaffirmation process, we want to share four things you might not know about SACSCOC: 1. SACSCOC is self-governed by the accredited institutions SACSCOC’s Principles of Accreditation requires a model of shared governance of its member institutions and holds itself to the same standards. The Commission on Colleges is operated by the SACSCOC Board of Trustees. The 77 Board members are elected by the College Delegate Assembly, or CDA, which is comprised of one voting representative from each of the 780 SACSCOC-accredited institutions. Each representative is the president or other chief executive of their respective college or university. In other words, the election of SACSSCOC’s leadership is in the hands of its ...
Post a Comment
Read more

5 YouTube features to use to boost engagement – Sprout Social

When you want to explore a new hobby or learn something new, where do you go? The answer is probably “YouTube.” The second-most popular social platform has come a long way since the “Charlie bit my finger” days. And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 billion monthly users in just two years. With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses. But with 500+ hours of content uploaded to YouTube every minute, high popularity also means high competition. Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube sear...
Post a Comment
Read more