Skip to main content

Digital marketing skills are in demand – Smartbrief

digital marketing skills

(Image credit: Pixabay)

Digital marketing skills ranks among the top trending job skills in the US, per analysis of Google Trends search data by Preply. Other top-trending skills in America are data science and visualization and data management. 

Trending digital marketing skills

There’s been a 35% increase in interest for those who have knowledge of digital marketing, including search engine optimization and Google Ads.

SEO skills

 The increase represents the second biggest rise after data science’s 76% surge. 

Interest in specialty tech skills, such as customer relationship management systems and content management systems, rose by 23%.

Design skills experienced a 12% rise while interest in writing and editing skills dropped by 20%. 

Skills demand by location

Interest in digital marketing knowledge surged by 123% in Arkansas. The city of Chicago ranked second in terms of interest by location at 32%. 

The states where design skills are most sought are Illinois and North Carolina. 

Most sought-after skill sets

The four most sought-after skill sets, based on current search volumes, are coding, data management, design and accounting. 

10 of the top 25 skills are relevant for marketers: 

  • Graphic design 
  • Adobe Photoshop
  • Adobe Illustrator
  • Web design
  • Customer relationship management software
  • Editing
  • Search engine optimization
  • Video design and editing
  • Blockchain technology
  • UX design

Demand for digital marketing skills will only increase

The most recent CMO survey revealed digital marketing is a key investment for marketers, with data analytics, website optimization, digital media and search, martech and direct digital marketing, such as email, receiving the most spend. 

Brands, universities and tech platforms are among those providing training in digital marketing skills, writes Tomoko Yokoi in Forbes. For example, Unilever’s Flex Experience program aims to diversify marketing skills sets among its employees, while Google and Meta both provide certification in various digital marketing skills. 

According to Yokoi, the demand for the skills of digital marketers will only increase with time, due to the necessity for continual learning. 

“The marketing skill set that is in demand is a combination of qualitative, quantitative and technical skills,” Yokoi  writes, noting, “Unlike traditional marketing techniques, digital marketing is driven by data and analytics, focused on personalization, interactive and iterative. It requires developing new and oftentimes tech product dependent-skills which requires constant updating.”

Subscribe to our free newsletter to get the latest marketing news and insights direct to your inbox.

Related SmartBrief blogs:

Career advice from 7 marketing leaders

7 powerful digital marketing strategies for your small business



from Digital Marketing – My Blog https://ift.tt/1IauSRv
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

These money and investing tips can give you a smooth ride in a rough market – MarketWatch

Don’t miss these top money and investing features: Sign up here  to get MarketWatch’s best mutual funds and ETF stories emailed to you weekly! INVESTING NEWS & TRENDS How to approach rebalancing your portfolio for 2023 It’s not a good idea to rebalance your portfolio at preset intervals Read More Bonds aren’t more attractive than stocks even as yields register a 15-year high The S&P 500’s return is similar when the 10-year Treasury yield is high or low. Read More Here’s who’s been trading crypto, and how they’re doing A new study finds that most people who entered the cryptocurrency market have lost money — and that those people are young men. Read More BlackRock sees these thematic ETFs potentially outperforming in 2023 In this week’s ETF Wrap, MarketWatch spoke with BlackRock’s Jay Jacobs on investing themes he likes for 2023 as investors worry about a slowing economy and monetary tightening. Read More Three seasonal effects in the stock market begin around T...
Post a Comment
Read more

Four months until SACSCOC visits Auburn: Four things you might not know about SACSCOC – Office of Communications and Marketing

Notice body There’s less than four months remaining until Auburn University’s accrediting body, the Southern Association of Colleges and Schools Commission on Colleges, or SACSCOC, arrives for its on-site visit. As the Accreditation team prepares for the on-site phase of the reaffirmation process, we want to share four things you might not know about SACSCOC: 1. SACSCOC is self-governed by the accredited institutions SACSCOC’s Principles of Accreditation requires a model of shared governance of its member institutions and holds itself to the same standards. The Commission on Colleges is operated by the SACSCOC Board of Trustees. The 77 Board members are elected by the College Delegate Assembly, or CDA, which is comprised of one voting representative from each of the 780 SACSCOC-accredited institutions. Each representative is the president or other chief executive of their respective college or university. In other words, the election of SACSSCOC’s leadership is in the hands of its ...
Post a Comment
Read more

5 YouTube features to use to boost engagement – Sprout Social

When you want to explore a new hobby or learn something new, where do you go? The answer is probably “YouTube.” The second-most popular social platform has come a long way since the “Charlie bit my finger” days. And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 billion monthly users in just two years. With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses. But with 500+ hours of content uploaded to YouTube every minute, high popularity also means high competition. Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube sear...
Post a Comment
Read more