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Digital Marketing And The Importance Of Personal Data Privacy In Mexico. - Privacy Protection - Mexico - Mondaq

15 July 2022

OLIVARES

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There is no doubt that the easiest way to reach consumers today
is through digital platforms. Companies or providers do not only
offer their services through their web pages, but also through
multiple digital platforms offered by the market, such as social
networks.

There is a constant exchange of data through these digital
platforms, therefore both providers and users must know the
necessary legal tools (rights and obligations) to avoid risks in
such exchange.

Suppliers must ensure that they are in compliance with the
applicable data privacy legislation in force, by presenting users
or consumers (clearly and in accordance with what is established by
law) with a Privacy Notice where the information is explained in
detail, reason(s) and purpose(s) for collecting data, transfer of
data (where applicable) , as well as the elements that will be used
to ensure that the said data will be protected at all times. They
must also ensure that they have the consent of those who share
their data with them, and that said consent complies with the
requirements established by law. It is important to mention that
the law imposes specific obligations on providers (who are
responsible for the processing of personal data) which must be
observed at all times, in order maintain best practices and to
avoid possible sanctions imposed by the competent authority, in
this case the INAI Instituto Nacional de Transparencia, Acceso
a la Información y Protección de Datos
Personales.

In the same way, users must ensure, before sharing any personal
data on any digital platform, that they are accessing a platform
where their data will be used, treated, and protected in accordance
with the law, and their rights to access, rectification,
cancellation, or opposition (ARCO rights) that the legislation
grants them. It is important that users give their consent to the
processing of their data, each time they share them.

Do not hesitate to reach out to the members of our team for any
question arising out of the day to day current digital interaction.
We are at your service if you want our advice to determine if you
are in compliance with data privacy legislation, for activities
carried out on digital platforms.

The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.

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