Skip to main content

Coinbase Shutting Down US Affiliate-Marketing Program for Influencers - Business Insider

  • Coinbase is “temporarily shutting down” its US affiliate program for influencers and publishers.
  • In leaked emails shared with Insider, Coinbase said the US program will close on July 19.
  • In those same emails, the company said it plans to relaunch the program in 2023.

Crypto exchange Coinbase is “temporarily shutting down” its US affiliate-marketing program, according to emails sent to three creators and shared with Insider.

The US program will temporarily shut down on July 19, the emails said.

“We regret to inform you that Coinbase will be temporarily shutting down its Affiliate Program in the United States with an effective date of Tuesday, July 19th,” the emails read. “This has not been an easy decision, nor was it made lightly, but, due to crypto market conditions and the outlook for the remainder of 2022, Coinbase is unable to continue supporting incentivized traffic to its platform.”

The company said in the emails that it planned to relaunch the program in 2023, although it didn’t share an exact timeline.

“We have established many valued partnerships through our affiliation platform that we hope to renew in the future,” the emails said.

This change comes at a time when Coinbase is reeling from the crypto crash. 

On June 14, Coinbase CEO Brian Armstrong announced in a blog post that the company was laying off 18% of its staff, or roughly 1,100 employees. On Friday, Bloomberg reported that Coinbase is now the world’s 14th largest crypto exchange, down from the fourth position less than a year ago.

Before this recent affiliate news, Coinbase had already lowered commission rates for some influencers in June. One creator who was earning $40 per sign up as of early 2022 said they saw that amount drop more than 90% to $2 per sign up.

“My commissions are almost non-existent with them anymore so I haven’t paid attention,” said a fourth influencer who used the program. 

Many personal-finance influencers earn revenue from affiliate marketing, or driving sales or sign ups to a platform. 

These finance affiliate programs are run directly through the company or through an affiliate marketing network, like Impact or CJ Affiliate. Coinbase launched its affiliate marketing program in 2019. The program is run in partnership with Impact, which helps the company connect with influencers, manage rates, and track sign ups.

Coinbase didn’t immediately respond to a request for comment.

Labels:

Comments

Post a Comment

Popular posts from this blog

These money and investing tips can give you a smooth ride in a rough market – MarketWatch

Don’t miss these top money and investing features: Sign up here  to get MarketWatch’s best mutual funds and ETF stories emailed to you weekly! INVESTING NEWS & TRENDS How to approach rebalancing your portfolio for 2023 It’s not a good idea to rebalance your portfolio at preset intervals Read More Bonds aren’t more attractive than stocks even as yields register a 15-year high The S&P 500’s return is similar when the 10-year Treasury yield is high or low. Read More Here’s who’s been trading crypto, and how they’re doing A new study finds that most people who entered the cryptocurrency market have lost money — and that those people are young men. Read More BlackRock sees these thematic ETFs potentially outperforming in 2023 In this week’s ETF Wrap, MarketWatch spoke with BlackRock’s Jay Jacobs on investing themes he likes for 2023 as investors worry about a slowing economy and monetary tightening. Read More Three seasonal effects in the stock market begin around T...
Post a Comment
Read more

Four months until SACSCOC visits Auburn: Four things you might not know about SACSCOC – Office of Communications and Marketing

Notice body There’s less than four months remaining until Auburn University’s accrediting body, the Southern Association of Colleges and Schools Commission on Colleges, or SACSCOC, arrives for its on-site visit. As the Accreditation team prepares for the on-site phase of the reaffirmation process, we want to share four things you might not know about SACSCOC: 1. SACSCOC is self-governed by the accredited institutions SACSCOC’s Principles of Accreditation requires a model of shared governance of its member institutions and holds itself to the same standards. The Commission on Colleges is operated by the SACSCOC Board of Trustees. The 77 Board members are elected by the College Delegate Assembly, or CDA, which is comprised of one voting representative from each of the 780 SACSCOC-accredited institutions. Each representative is the president or other chief executive of their respective college or university. In other words, the election of SACSSCOC’s leadership is in the hands of its ...
Post a Comment
Read more

5 YouTube features to use to boost engagement – Sprout Social

When you want to explore a new hobby or learn something new, where do you go? The answer is probably “YouTube.” The second-most popular social platform has come a long way since the “Charlie bit my finger” days. And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 billion monthly users in just two years. With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses. But with 500+ hours of content uploaded to YouTube every minute, high popularity also means high competition. Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube sear...
Post a Comment
Read more