MarketingMastered

This article first appeared in the Morning Brief. Get the Morning Brief sent directly to your inbox every Monday to Friday by 6:30 a.m. ET. Subscribe Friday, September 30, 2022 Today’s newsletter is by Julie Hyman , anchor and correspondent at Yahoo Finance. Follow Julie on Twitter @juleshyman . It’s the end of the third quarter, and it’s been a bumpy ride for investors. After a two-month, 17% rally for the S&P 500, the index headed downslope, wiping out its June lows this week. The benchmark’s stats are sobering: It has fallen for three consecutive quarters, for a total drop this year of nearly 24%. It’s been tough to find equity winners. While consumer discretionary and energy shares rose during the quarter, both plummeted from recent highs. Only one-third of the S&P 500 individual components are set to finish the third quarter in the green. The quarter taught tough lessons to investors about their ability to predict the future. We talked to market pros about their th...

Reducing carbon emissions is one of the most critical issues facing individuals and governments today. This is evident through a focus on ESG investing while governments create a cost through carbon credits to account for climate impact. ESG stands for Environmental, Social and Governance . Within investing, it refers to investors considering these factors in companies they invest in. Many ESG investors place significant focus on the environmental component and opt to get rid of environmental polluters from their portfolio. Instead, they choose to invest in businesses working to cut dependence on fossil fuels. In the meantime, governments limit carbon emissions of firms through carbon credits. But these credits can also be used as a source of revenue. So, what are carbon credits and how do they become the new currency of ESG investing to meet environmental regulation? This article will answer this question by explaining ESG investing and what role carbon credits have in this in...

Aurich Lawson / Capcom reader comments 34 with 23 posters participating Share this story A YouTube creator has gone on the offensive after facing an increasingly common problem on the platform: moderation and enforcement that leaves creators confused by the logic and short on their videos’ revenue potential. The trouble centers on a longtime YouTube video host whose content is popular among the retro-gaming devotees at Ars Technica’s staff. The creator, who goes by the online handle “Summoning Salt,” chronicles the history of various classic games’ speedrunning world records. His hour-plus analyses demonstrate how different players approach older games and exploit various bugs. The games in question are typically cartoony 2D fare instead of violent or M-rated titles. [embedded content] Summoning Salt asks why his YouTube video was age-restricted. On Friday, Summoning Salt took to social media to claim that his latest 78-minute documentary about 1989’s  Mega ...

Cryptocurrency’s popularity with American investors is on the decline. In 2022, only about 21% of Americans feel comfortable investing in cryptocurrency, according to Bankrate’s September survey . That’s down from 35% in 2021. Although comfort levels dropped with investors across generational lines, the decrease was steepest among millennials. Nearly 30% of American investors between the ages of 26 and 41 feel comfortable in 2022, compared to nearly 50% in 2021. The decline is unsurprising, considering nearly $2 trillion has been wiped off the entire crypto market since November 2021. “Traders of any asset are fair-weather fans, and with major cryptocurrencies such as Bitcoin and Ethereum down more than 70% from their all-time highs, it’s little wonder that the shine has come off these coins,” James Royal, principal reporter at Bankrate, tells CNBC Make It. “Declining crypto prices don’t help the cause of attracting more people to crypto,” he adds. Initially, many young investo...

Photo by Christina Morillo This article is Sponsored Content by Indoleads ‘If you don’t find a way to make money while you sleep, you will work until you die.’  But how many people actually followed this brilliant advice by Warren Buffett?  Millions of people dream about making money from wherever they are without being bound to a 9-5 office job. Dreaming can be useful too, but what really matters is actions. Affiliate marketing is a set of real actions which can lead you to your dream way of life and making money. According to Mhojhos Research, in 2020 the affiliate marketing industry worldwide was worth over $17 billion with 81.2% of publishers making more than $20,000 annually. And these numbers keep growing.  What is affiliate marketing? Affiliate marketing or CPA marketing is performance-based online marketing, which means that advertisers pay only for real actions performed by users – purchases, installs, subscriptions, registrations – and the website owne...

Philip Trahan   ❘   Published: 2022-09-29T23:58:08   ❘   Updated: 2022-09-29T23:58:27 Twitch announced it’s testing a new monetization feature that allows chatters to pay for message priority, similar to YouTube Live. Twitch has plenty of ways for streamers to monetize their own streams, including channel subscriptions and bit donations . However, Twitch revealed it’s currently testing a new monetization feature that some YouTube Live viewers may find strikingly similar to Super Chats. Twitch unveiled the Elevated Chat feature, which allows viewers to pay to have their chat messages remain at the top of a streamer’s chat for a certain period of time. Twitch reveals Elevated Chat feature The news came from the official Twitch Support Twitter account , which tweeted out that the platform is “experimenting with a new way for viewers to pay to support their favorite streamers.” For now, Elevated Chat is only available for a select group of partners at the ...

In the recent past, we have seen a lot of mutual funds come up with new fund offers focusing on factor investing. However, several individual portfolio or fund managers have already been following this strategy for some time now. A ‘Factor’ is a differentiating characteristic of a stock that delivers excess returns. While ‘factor investing’ usually requires a lot of data and numbers, factors are very intuitive to understand. These strategies are typically created as a basket of stocks. However, as quantitative methods are used in making these strategies, the baskets are well diversified and, more often than not, carry a risk less than the Nifty index. It scores higher in terms of performance as well. While the Nifty 50 Index has given around 10% CAGR since 2010, most factor strategies—based on Nifty thematic indices— have a much higher return. Notable examples will be momentum strategies beating the index with a wide margin and giving 20% CAGR in the same period and even factors ...

If you run a business or work for a marketing department, you understand how challenging it can be to get the right potential customers to visit your website. If you are struggling with getting traction on your company’s or product’s site, here are some things you can do to increase visits. 1. Start a Blog If you don’t already have a blog on your site, now is the time to start one. Blogs not only SEO well because they typically lack “bells and whistles” and are just pure, keyword-heavy content, but they are also a great place to show that your company is a thought leader in your field. Be sure not to use your blog solely for advertising, though. Think of topics related to your field and write about them. Did your company just adopt 5G network architecture ? Write a blog about that process that explains the steps you took to get there and also nonchalantly lets your customers know that you are ahead of the curve. 2. Answer Questions in Forums Seemingly thousands of online forums exi...

One of the most asked questions online related to YouTube is, “How to get monetized on YouTube fast?”  There’s no straightforward answer when it comes to how to get monetized on YouTube. However, with a little dedication, smart work, and a lot of creativity, it is possible to qualify for the YouTube Partner Program fast with the help of reliable YouTube services from the YouTube market.  What is the YouTube Market? YouTube Market is a platform that has been providing top-notch YouTube services to many creators since 2014. They have been helping new people who are trying to enter the highly competitive YouTube industry to kickstart their process and also helping existing YouTubers to expand and grow their channels fast.  This company consists of expert resources, including technical software engineers, Algorithm experts, social media specialists, and SEO experts that collaboratively put efforts into delivering guaranteed YouTube services to the creator community....

.inarticle_banner_top { width: 728px; height: 90px; } @media(max-width: 800px) { .inarticle_banner_top { width: 300px; height: 250px; } } @media(min-width: 800px) { .inarticle_banner_top { width: 728px; height: 90px; } } ( Hypebot ) — YouTube has been plotting to overtake Spotify as the top DSP. It turns out that they’ve got a secret weapon that might make it happen…. by  Tatiana Cirisano  from  MIDiA YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music listening globally (55% of consumers watch music videos on YouTube, compared to 24% who listen to Spotify), it still has a significant way to go towards translating that dominance to revenue. While YouTube paid out $6 billion to the music industry in the 12 months ending in June 2022 — a 50% increase year-over-year — Spotify paid out $7 billion in royalties to the mus...

The view of Hurricane Ian from cameras on the International Space Station, as the orbiting research laboratory passed near the storm around 3 p.m. ET on Sept. 28, 2022. NASA TV CNBC’s Investing in Space newsletter offers a  v iew into the business of space exploration and privatization, delivered straight to your inbox. CNBC’s Michael Sheetz reports and curates the latest news, investor updates and exclusive interviews on the most important companies reaching new heights.  Sign up to receive future editions. Overview: Where Does NASA Go from Here?  Two NASA missions were in the spotlight this week — the more expensive one crawled back for shelter, and the other, less-costly one was a smashing success — and raise the question of what the government space agency’s role is in an increasingly private space industry. NASA on Monday rolled back its Artemis moon program’s SLS rocket, moving out of the path of Hurricane Ian. After more than a month out in the Flori...